Novus Team Helps Launch Major Initiative for Partnership to Fight Chronic Disease
The Novus team launched the New Hampshire chapter of Partnership to Fight Chronic Disease (PFCD), a leading advocacy organization and coalition of disease groups, including organizing wide-ranging grassroots public affairs efforts.
The organization had developed a guide to successful health care programs aimed at disease prevention and treatment, and wanted to launch the publication in a way that would generate maximum publicity, and further their overall goal of raising awareness of chronic disease.
Novus secured a former United States Surgeon General to travel to New Hampshire for the formal launch.
Using the firm’s impressive array of high-level contacts in the health care field across the Northern New England region, Novus assembled an aggressive launch schedule, including a media tour, two major launch events, and high-profile surrogate support.
During the day long launch on major regional radio programs, including Manchester’s WGIR, Keene’s WKBK, the NH Seacoast’s WTSN, and Northern Massachusetts station WCCM, associates were available for questions from members of the print media.
The Manchester launch event took place at the Manchester Department of Public Health, where the Mayor, Public Health Director, the presidents of all three major regional hospitals, and over 100 state and local health advocates and providers.
The second launch event in Keene included the Mayor, the CEO of Cheshire Medical Center and dozens of high profile health and business leaders.
Novus’ idea to conduct a launch tour rather than a singular event ensured that the PFCD initiative would garner attention from media outlets all over the state and build brand awareness with key influential decision makers.
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