university systems of NH logo for statewide NH branding campaign

Statewide Branding Campaign for University System of NH

CHALLENGE

Create public support for a long-term legislative authorization of funding for the University System’s Capital Budget with dramatic increases in funding levels at a time of fiscal crisis.   Not only was the University System requesting a more than tripling of its Capital Budget Authorization, it was looking for a six-year authorization instead of the traditional biennial budget authorization.  To complicate matters the state legislature was grappling with a  $200 million budget shortfall to fund K-12 education programs.

SOLUTION

Novus designed and implemented a public relations program for the University System that included branding, message development, advocacy outreach and training, media relations, and advertising.  The state legislature authorized 6-year, $100 million capital spending program, more than tripling the state expenditures for USNH’s Capital Budget

RESULTS

The University System of New Hampshire continues to meet the demand for quality public higher education in New Hampshire, and plan to engage similar public relations efforts on issues crucial to the strength and well being of the University System utilizing Novus’ winning strategies and tactics.

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