When a top nationwide business and labor relations advocacy organization decided to launch a statewide partner group in New Hampshire called the Alliance for New Hampshire Jobs (ANHJ), they called on Novus to develop an earned media and grasstops coalition building plan to drum up support for their legislative agenda surrounding the 2010 midterm election.

Not only did the Novus team face the challenge of creating a positive advocacy environment for a specific legislative issue in the extremely fast-paced and high stakes climate surrounding a major federal election, but also of putting an entirely new organization on the map at the same time.

Novus developed and lunched an aggressive, innovative plan to raise public awareness of the ANHJ’s agenda, recruit key influentials across the state to provide organic support, and ensure that the issue was kept at the forefront of the dialogue among New Hampshire’s candidates for federal office.