
PhRMA Consultant and NH State Based Public Affairs Lead Representative
CHALLENGE
Novus has represented PhRMA’s interest in New Hampshire for over 5 years as their lead state consultant and public affairs representative. Our first objective was to identify local state based NH healthcare groups and non-profits to create a coalition to influence key legislative targets at the local and federal level.
Coalition Building efforts include:
- Social Media Outreach
- Letters to the Editor
- Local and Federal Joint Letters
- In Person Meetings with Legislative Targets
- Intelligence Gathering
Sustainable Coalition Management in NH
Novus takes pride in establishing meaningful relationships with its coalition partners, it’s not just work, we create personal connections with everyone we work with. This is the Novus difference, and has led us to be the lead public affairs company in the northeast.
In early 2017, the Novus coalition was deployed into the field to fight the elimination of Co-Pay Coupons in the NH State Capital.
SOLUTION
Coordinating closely with other interested parties to compliment and focus outreach efforts.
Activating coalition partners to write personal testimony in opposition.
Recruiting several partners to give in-person testimony.
Working with groups on joint letters to submit to the sub-committee
RESULTS
In late February, House Commerce & Consumer Affairs Committee voted 19-0 to recommend defeating HB443.
If your company, business, organization or trade association needs public representation reach out to one of our experienced public relations management professionals today.