Create public support for a long-term legislative authorization of funding for the University System’s Capital Budget with dramatic increases in funding levels at a time of fiscal crisis.   Not only was the University System requesting a more than tripling of its Capital Budget Authorization, it was looking for a six-year authorization instead of the traditional biennial budget authorization.  To complicate matters the state legislature was grappling with a  $200 million budget shortfall to fund K-12 education programs.

Novus designed and implemented a public relations program for the University System that included branding, message development, advocacy outreach and training, media relations, and advertising.  The state legislature authorized 6-year, $100 million capital spending program, more than tripling the state expenditures for USNH’s Capital Budget